Trawling through Children's Wear for a Frostings Cupcake

Whoever heard of putting a cupcake stand inside the children's wear section of a department store? That would make sense if the owners of Frostings Cupcakes had thought to inform the guards and the Information Booth of EDSA Shangri-la where they are, but since nobody knew they even existed, it took me nearly an hour of going up and down the escalators and going around the food court before I could find them. And that was only because I texted a friend for help and my friend texted another friend who had actually been there. Bah.

They need to put some more effort at in-store promotions. Not all cupcake buyers have kids, you know, and the children's wear department is the last place they would look. And the escalators of EDSA Shangri-la are freaky confusing. If it wasn't a slow weekend, I would have given up after 5 minutes of fruitless inquiries. I'm just saying.

For people who want to find them, I'm going to be helpful and post their whereabouts:

• 3rd Level Jumpstreet West Wing, Robinsons Galleria, Quezon City
• 3/F Children's Division, Shangri-La, Rustans, Mandaluyong City
• 4/F Rustans Makati, Ayala Avenue, Makati City

Telephone numbers 983.3880 or 983.7064. Email info@frostingscupcakes.com.ph

Or you can go to their website at frostingscupcakes.com.ph. If you're like me, you will click eagerly at the Freebies link, only to find out that it's just an online flashgame of match the cupcake. What's worse, it doesn't have a continue game option so if you fail to match the cupcakes in time, you have to go back to start. One, do not call it Freebies if I'm not getting a free edible cupcake or a discount coupon, and two, I am not going back to start. Bah.

It seems like this company's only saving grace are their cupcakes. In fairness, the cupcakes were as good as they looked. On my frustratingly exhausting and escalator-filled visit to the Shangri-la stall, I ordered Smores Choco Caramel, Carrot Cake, Peaches and Cream, Strawberry and Cream, Lava and Braso de Mercedes. None of them was a fail.They weren't aggressively sweet, they were reasonably priced (where cookies can cost up to P25/piece and a loaf of Gardenia bread costs P55, yes, P35 for their regular cupcakes is reasonable. Premium is P50, Fruit is P65 and Extra-premium is P70.) and there were enough flavors to choose from. And besides, they look pretty.



Admittedly, Frostings is less of an effort to go to than Sonja's in far-away Serendria. But it's still an effort. And when I want to stuff a sweet cupcake in my face, admittedly, it's so much cheaper to just buy a 12-pack of Lemon Square's Dream chocolate cupcake. At P41 a pack (Admittedly, no pretty icing though).